GEC Watch: Life OK is the biggest gainer in Week 18

By afaqs! news bureau , afaqs!, Mumbai | In Media Publishing | May 12, 2014
The ranking of the Hindi GECs remains unchanged.

Life OK, the second rung Hindi general entertainment channel from the STAR India stable, was the biggest gainer in Week 18 of TAM as it added around 10633 GVTs to end the week with 360213 GVTs, as per TAM data (HSM, C&S, 4+, including LC1 market) provided by a subscriber.

Jodha Akbar

Comedy Nights with Kapil

Diya Aur Baati Hum

Meanwhile, Star Plus continued to rule the roost with 746025 GVTs, 2590 GVTs up from its last week rating. Seven of its fiction shows featured in the top 10 shows' list.

It was followed by Zee TV that lost around 35490 GVTs to end the week with 409010 GVTs. Its historical drama Jodha Akbar continued to be one of the most watched shows in the genre.

At No.3 was Colors that lost eyeballs in the week. The channel concluded the week with 396193 GVTs, down from 423262 GVTs in the previous week.

The Viacom18 channel reduced the gap with Zee TV as Life OK, ranked just below Colors, managed to inch closer to the channel. As per the data provided by the channel, Life OK marched ahead of Colors during weekdays as the four weeks' average reach of the two was 45.7 per cent and 42.6 per cent, respectively. The four-week reach percentage of Life OK, during prime time (7 pm to 11.30 pm) was 28.1 per cent as compared to Colors' reach at 27.9 per cent.

Colors has a strong weekend line up with its fiction shows, Khatron Ke Khiladi and Comedy Nights with Kapil. Both the shows featured in the most watched shows' list. The channel had launched Mission Sapne that opened with 2769 TVTS on April 27.

Next was Multi Screen Media's flagship channel Sony Entertainment television that garnered a rating of 290948 GVTs in the week ended May 3. The channel had closed the previous week with 297073 GVTS.

SAB TV fetched a viewership of 267113 GVTs in Week 18, a little up from last week when it clocked 260127 GVTs.

Sahara One and Zee Anmol clocked 22638 GVTs (last week 22645 GVTs) and 74074 GVTs (last week 71400 GVTs), respectively.

Star Plus' Diya Aur Baati Hum was the most watched show with 12233 TVTs, followed by Zee TV's Jodha Akbar that clocked 9139 TVTs in Week 18 of TAM.

The leading channel's Saathiya Saath Nibhana was next with 8885 TVTs as its Yeh Rishta Kya Kehlata hai touched 7573 TVTs.

Next was Colors' Comedy Nights with Kapil that got an average of 7198 TVTs.

The next three spots were occupied by Star Plus' Veera with 7086 TVTs, Mahabharat with 6908 TVTs and Yeh Hain Mohabbatein with 6881 TVTs.

At No. 9 was Colors' Khatron Ke Khiladi that recorded an average TVT of 6570. Star Plus' Pyaar Ka Dard came next with 6295 TVTs.

For the record, TVT is television viewership in 1000s (TVR in 1000). It is the average number of individuals in '000s that are available at any given minute of a programme/day part that is under consideration. It captures growth in TV audiences in the country in absolute numbers. The TVR system, in contrast, works on percentages.

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