Havas Media India names Ranjoy Dey as head of digital

By afaqs! news bureau , afaqs!, New Delhi | In Digital | May 13, 2014
Dey has about 19 years of experience. He has earlier worked with Ignitee Digital and Digitas India.

Havas Media Group, India has appointed Ranjoy Dey as head of digital. His key responsibility will be to drive growth for Havas Digital in India.

Ranjoy Dey

Anita Nayyar

Mohit Joshi

An MBA, Dey has about 19 years of experience. Before Havas, he has worked in the digital marketing domain with Ignitee Digital where he was COO. Earlier, he was with Digitas India.

Dey has also headed the marketing function in the e-Learning domain for companies such as eMind (now Kaplan India) and InfoPro, and managed large scale on-ground operations projects in the area of promotions and events for agencies such as Solutions Integrated Marketing Services.

Dey has worked on brands that include Nestle, Samsung, Reckitt Benckiser, Dabur, ITC, JK Tyre, Axis Bank, SanDisk, Airtel and Pizza Hut Delivery, among others. His works have won several national and international awards including the PMAA, MAA Globes, Abbys and DMA.

Speaking on the appointment, Anita Nayyar, CEO, Havas Media Group India and South Asia, says, "'Digital at core' is not only our group philosophy but our mission in India. Havas Media Group had a great run in 2013 and in 2014 won key digital accounts of Yepme.com and Xolo. We are committed to deliver digital across platforms, across devices. It is clearly our focus area of growth year-on-year to give clients integrated incremental value fulfilling their business objectives. Ranjoy has the attitude, the all round experience and the energy to drive organic and inorganic digital expansion in the India market; we are delighted to have him on board to jettison the digital strength at Havas Media Group forward."

"Young India is a hotbed for digital and 360 degree marketing with challenging and exciting times ahead for all of us. Havas has some of the best digital and media tools and trainings in the industry that have delivered rich rewards to clients across the globe. Ranjoy will be a good navigator to bring to the table innovation and real value for the present and future clients of Havas Media in India," comments Mohit Joshi, managing director, Havas Media India.

Dey says, "Joining Havas Media gives me the right opportunity to build further on the deep relationships that Havas has developed over the years with its clients for its traditional media services. Now, through a strengthened digital focus globally, global best practices, tools and framework, Havas Media is gaining traction for its digital practice in the market, and my role will be to take it through a high growth path. The critical approach will be to demonstrate in this market the proven global proprietary tools and frameworks for developing strategy, planning, media buying, analytics, and reporting - and deliver a differentiated value for our clients. This will deepen our involvement in client businesses and help us be a partner in their success stories."

In October 2013, Havas Media India strengthened its digital team with two key senior appointments. Sumit Kumar was appointed general manager, Mobext India and S V Sunilkumar joined as business head, digital, Mumbai. In the last one year, the agency has won big-ticket digital accounts of brands like LG India and Xolo.

Havas Media India's full services digital portfolio includes digital media planning and buying, display advertising, digital direct response, search engine marketing, SEO, pay-per-click, social media, as well as 'Mobext' for mobile solutions and performance marketing using data and analytics.

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