LIVE Viacom18 brings back EMERGE with Vh1

By afaqs! news bureau , afaqs!, Mumbai | In Media Publishing | May 19, 2014
The multi-city tour will take place across five cities including Delhi, Pune, Bengaluru and Kolkata on May 21-30.

LIVE Viacom18 is gearing up for the third edition of EMERGE, that will kick-start in Mumbai on May 21.

Jaideep Singh

Ferzad Palia

'EMERGE' is an underground property which has live events that aim to bring "fresh" and "unheard" international music to India. The five-city gig in the third edition of the property will witness "electrifying" performances by UK BASS collective Engine-Earz Experiment and DJ Asa, who's been making waves across the electronic music scene with his EP with Koan Sound on Skrillex label, OWSLA.

According to the company, the underground property has been curated with the aim to inspire engagement and create a platform for the Indian crowds to experience diverse music genres from across the globe. The multi-city gigs bring contemporary international musical talent to India, and provide for an ideal gateway between India and the brilliant global sounds.

The third season will go beyond the traditional realms of live experience to also engage audiences on air through Viacom18's English music channel, Vh1.

Jaideep Singh, SVP and business head, INS, Viacom18, says, "Today's youth are well aware of the developments in the global music scenario. Along with the growing popularity of the acclaimed artists, there is also a rise in underground music. Live events are gaining prominence as the audience enjoys engaging with their favourite artists and getting up close and personal. The aim of VDOT EMERGE is to fulfil this need and expose music lovers to a wide range of genres from the international music scene."

Ferzad Palia, SVP and GM, English Entertainment, Viacom18 Media, adds, "VDOT EMERGE is a dedicated platform that does not only showcase international talent in India but creates fresh and unique experiences that music lovers can take back with them as well as reminisce through the channel when it airs on Vh1."

The channel has roped in VDOT, the premium international club-wear brand from Van Heusen, as the presenting sponsor for the event.

Commenting on the association with EMERGE, Vinay Bhopatkar, brand head, Van Heusen, says, "We are thrilled to be partnering on this property with LIVE Viacom18, again. The property is a youth oriented platform, which is an ideal match for our premium club wear collection - VDOT. The last edition gave us an opportunity to directly connect and engage with the young party-goers. We look forward to another successful edition."

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