Rajshri partners Believe Digital to promote Indian music globally

By afaqs! news bureau , afaqs!, New Delhi | In Digital | May 20, 2014
As a part of the deal Rajshri Entertainment's music and artistes can access the world's leading digital platforms.

Rajshri Entertainment, a digital entertainment studio, has partnered with Believe Digital, one of the world's premier digital distribution companies, to allow Rajshri Entertainment's music and artistes an access to the world's leading digital platforms and complement Rajshri's global distribution network.

Rajshri Entertainment, which has successfully produced independent music in the past, is now reinventing itself in order to produce music and music videos for a global audience across multiple genres such as popular English music (including electronic dance music), spiritual and devotional music, kids' music and Indian folk songs with a contemporary sound. This content will be distributed and marketed by Believe Digital across the world's most popular digital platforms like iTunes, Spotify, Pandora, eMusic and others.

Rajjat A Barjatya

Speaking about the association, Rajjat A Barjatya, managing director and CEO, Rajshri Entertainment, says, "We are proud to partner with Believe Digital. At Rajshri, we see ourselves as a bridge between Indian talent and a global audience. Our ambition is global and we hope to produce music from India that delights listeners across the world. Our partnership with Believe will help us reach new distribution platforms and give talented Indian artistes and musicians the exposure they deserve."

Sylvain Delange, head of sales, Asia, Believe Digital, says, "We strongly believe that this partnership will be paving the way to a greater recognition of the Indian independent music scene across all audiences. Believe has always aimed at opening as many windows as possible for local content to reach out to a global audience in the quickly-growing digital space. This alliance between Rajshri, home of some of the most talented Indian artistes, and our strong expertise on digital distribution and promotion will bring tremendous value to the way Indian music is perceived abroad."

Rajshri Entertainment Private Limited is India's leading digital entertainment studio. It is part of the 67-year-old Rajshri Group, India's leading film and TV studio. Rajshri Entertainment produces, aggregates and distributes entertainment content across multiple languages and genres to digitally connected audiences worldwide, making entertainment available anywhere, anytime and on any device.

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