afaqs!

Free Hindustan Times on May 16

By Devesh Gupta , afaqs!, New Delhi | In Media Publishing | May 21, 2014
The publication delighted its readers with an early afternoon edition that carried updated details of election results from all corners of the country.

Hindustan Times, the English daily from the HT Media Group, came out with an eight-page free newspaper on the day of election results (May 16) for its audiences in Mumbai and Delhi.

Hindustan Times

The paper was distributed in Mumbai and Delhi in large numbers at key junctions such as railway stations, metro stations, arterial roads, and other intersections.

The idea was to delight consumers with an early edition giving all the details about the news and happenings of the day.

It aimed at providing readers a quick update on election results from the different corners of the country as May 16 was a working day, and many people did not have access to the counting-day developments. The paper featured the latest from all the four zones of the country with the prominent hits and misses, and detailed infographics on the rise of the country's PM designate.

HT Media brings out popular dailies such as Hindustan Times, Hindustan (Hindi Daily), Mint and others.

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