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AdvertisingZee Entertainment Enterprises Ltd (ZEEL) has announced its entry into the Thailand market with the launch of a new channel, 'Zee Nung'.
"Thais also show affinity for Bollywood dance numbers, with language not proving a barrier to enjoyment. ZEEL boasts of a huge Bollywood library which will boost our efforts to entertain Thai viewers in a consistent and compelling way. We thank CTH for partnering with us and believing in our product. I am sure Zee Nung will reach new heights and capture the hearts of all Thai movie lovers," Samanta adds.
The channel will be launched in Thailand in partnership with CTH and will be available on Channel 77 on its movie pack. Zee Nung will have a programming line-up with properties such as 'Kings of Bollywood', 'Queens of Bollywood', 'Love Stories', 'Friday Blockbusters' and 'Weekend Family' movies.
It will showcase the best of Bollywood movies across all eras and genres including romance, comedy, action and drama, thus providing Thai viewers the opportunity to watch stars like Shahrukh Khan, Amitabh Bachchan, Salman Khan, Priyanka Chopra, Deepika Padukone, Ranbir Kapoor, Kareena Kapoor and Katrina Kaif.
Commenting on the partnership, Khun Chirdsak Kukiattinun, chairman of Executive Committee of CTH Public, says, "Currently, CTH has a variety of content for everyone in the family. Our sports content includes Barclays Premier League, golf, major tennis tournaments, car racing and Thai boxing while our entertainment content encompasses famous series, documentaries, cartoons and Hollywood movies. And now CTH is proud to partner with ZEEL, the leading media company from India, for bringing Bollywood movies 24X7 through the channel Zee Nung for the first time in Thailand."
Vaishali Kasturia, country head, Thailand adds that the network wants to reach out to people who want to experience contemporary, imaginative and high-quality entertaining films. Zee Nung (Nung means movies in Thai) is specially created, designed and packaged to suit the Thai palate. "I am confident that Zee Nung will truly live up to its tagline of Bollywood Nai Thai (Bollywood in Thai) by offering Bollywood blockbusters localised in the Thai language. With the setting up of our local team in Bangkok, we stand committed to making Zee Nung a big success in this market."
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