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GEC Watch: Life OK inches closer to Colors

By afaqs! news bureau , afaqs!, Mumbai | In Media Publishing | May 23, 2014
The Hindi GEC hierarchy remains unchanged in Week 20.

Comedy Nights

Jodha Akbar

Saath Nibhana Saathiya

Yeh Hai Mohabbatein

Taarak Mehta ka Ooltah chashma

Life OK, the two-and-a half year old brand from the STAR Network stable, is going strong. While its has moved ahead of Multi Screen Media's Hindi general entertainment channels Sony Entertainment Television and SAB TV with a good margin, the gap between Life OK and Colors is narrowing further.

As per TAM data (HSM, 4+, C&S) provided by a subscriber, Life OK registered 353689 GVTs in the week ended May 17. The channel was 13335 GVTs away from Viacom18's Colors that closed the week with 367024 GVTs. In the previous week, Colors and Life OK had grossed 375641 GVTs and 347802 GVTs, respectively.

Colors' Comedy Nights with Kapil featured in top five shows of the week.

All the channels, except Life OK and Sony, saw dips in viewership in Week 20 of TAM.

Star Plus maintained its lead in the genre with 680792 GVTs, as compared to 732585 GVTs in the previous week. Despite losing viewership at an overall level, seven of its shows featured in the top 10 shows' list.

Zee TV continued to hold the second spot with 394023 GVTs, down from 394786 GVTs last week. The channel's recently launched show Gangs of Haseepur rated 1605 TVTs in the week. The channel managed to push its historical drama Jodha Akbar to the top shows' list.

At No. 5 and 6 were SET and SAB TV with 312921 GVTs (last week 286202 GVTs) and 258013 GVTs (last week 268051 GVTs), respectively. SAB's Taarak Mehta continued to make it to the most watched show list in the genre.

Sahara One closed the week with 19831 GVTs (last week 19446 GVTs) as Z Anmol concluded it with 72345 GVTs (last week 72968 GVTs).

Star Plus' Saathiya Saath Nibhana became the most watched show in the genre with 9791 TVTs, followed by Diya Aur Baati Hum that clocked 9484 TVTs.

Next was Zee TV's Jodha Akbar that averaged 8948 TVTs in the week.

At No.4 was Star Plus' Yeh Rishta Kya Kehlata Hai with 6275 TVTs. Colors' Comedy Nights occupied the fifth spot, garnering 5930 TVTs.

Next were Star Plus' Mahabharat with 5963 TVTs and Saraswatichandra with 5842 TVTs.

At No.8 was SAB TV's flagship show Taarak Mehta Ka Ooltah Chashmah that clocked 5585 TVTs.

The last two positions on the chart were occupied by Star Plus' Pyaar Ka Dard (5569 TVTs) and Yeh Hai Mohabattein (5523 TVTs).

For the record, the figures mentioned are approximate TVT figures. TVT is television viewership in 1000s (TVR in 1000). It is the average number of individuals in '000s that are available at any given minute of a programme/day part under consideration. It captures growth in TV audiences in the country in absolute numbers. The TVR system, in contrast, works on percentages.

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