TBC-World Group launches Gaja Digital Agency

By afaqs! news bureau , afaqs!, New Delhi | In Digital | May 26, 2014
Santosh EG, former VP, McCann WorldGroup, to head the Bengaluru-based agency.

TBC-World Group, a Canadian company operating in India since 2006, has launched Gaja Digital Agency based in Bengaluru. The integrated agency is aimed at solidifying TBC-World Group's current competence across business verticals in India, Europe and the Americas, by offering digital marketing services.

Gaja Digital Agency

Santosh EG, erstwhile vice-president at McCann WorldGroup and OgilvyOne Worldwide, will head the new agency. He has more than 15 years of experience in the field of digital marketing and has created extensive campaigns for national and international clients across the world.

"It is going to be both an exciting and challenging journey. Exciting because it is the DNA of digital marketing and challenging because clients' expectations from the medium are increasing on a day-to-day basis. We would be looking to address the business problems through creativity and technology," he says on the launch.

TBC World Group had been mulling on a new cutting-edge digital agency for the past year. Renato Cudicio, CEO of TBC-World Group, states, "We discovered that there was a need in the market for a high-end digital agency with strong Indian roots capable of being a real bridge between our European as well as North American clients and the Indian sub-continent. Having Santosh heading the agency is an added bonus, allowing us to be competitive and on the front of digital creativity, right out of the box. Gaja Digital Agency is all about leveraging our skills and our international network."

TBC-World Group is a Canadian company with more than 100 employees that are mainly based in Bengaluru, India. The group is in operation from 2006, and has expanded to five business units over the years: Gaja Digital Agency, Arsha Consulting, Toboc Deals and Toboc Agency.

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