STAR India-backed Smaaash Entertainment (SMAAASH) has appointed Total Sports Asia as its sponsorship sales and brand solutions agency.
Through this association, SMAAASH aims at reaching out to brands and marketers across the country, by leveraging the specialised services offered by TSA and by further exploring key business development activities.
According to the official communiqué, TSA will provide expertise in providing customised solutions to brands that want to engage with their consumers in unique and engaging routes, via the wide gamut of sponsorship opportunities across existing and upcoming SMAAASH centres.
Ramakrishnan R, director, sales and business development, TSA, says, "In this new era of Sportainment, TSA is excited to be partnering with SMAAASH - the next big thing in gaming and entertainment, for all its upcoming centres. This is the closest to reality and an exciting platform for brands to interact with their consumers. Over the years we have successfully delivered to our rights holders globally and with our expertise across all offices globally, we hope to add value to SMAAASH through clearly defined brand assets."
Shripal Morakhia, founder of SMAAASH, adds, "We are pleased to partner with Asia's global leader in sports content and branding solutions- Total Sports Asia, as the team's official brand solutions agency. SMAAASH engages with every customer in a unique way, and this partnership with TSA will help add long term value to all constituents - from our customers and brands to TSA and SMAAASH."
This sports-centric immersive and interactive entertainment venue by the end of FY 2014 aims to touch base in Surat, Delhi (including NOIDA and Gurgaon), Hyderabad, Bengaluru and Pune.
For the record, SMAAASH Entertainment recently roped in FW Sports Investment Fund (FSIF), a Mauritius-based private equity fund as strategic investor. This was the first round of private equity funding into the company. According to the company, this capital base will be a catalyst for the company to achieve its aggressive expansion plans and meet its objective of providing active entertainment via a fun filled, value-for-money experience.