Mumbai based advertising agency Ventures Advertising has been empanelled as an advertising agency for GAIL (India) and Punjab Tourism after multi-agency pitches. Both pitches took place in November.
It is learnt that Ventures Advertising will be one of the eight agencies empanelled by GAIL. The agency will be required to make corporate films, publish reports, promote the venture on the digital format, outdoor format and others. Sources peg the account at Rs 20 crore.
Punjab Tourism, for the first time, has gone for a full service professional agency. The agency will be required to promote Punjab Tourism at both national and international levels.
Chetan Shah, MD, Ventures Advertising, says, "Our mandate for Punjab Tourism is to promote it at national and international levels as the region in terms of tourism has not been sold well. We need to change that and bring more footfall."
The agency has been there for over 25 years and has domain expertise in market research, conceptualisation of product and service proliferation strategies along with implementing tactical and strategic communication campaigns. Headquartered in Mumbai, the agency has branches in Delhi, Durgapur, Dehradun, Kolkata, Lucknow, Jabalpur, Bhopal, Kota, Nagpur and Bilaspur.First Published : May 27, 2014