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RAPP wins V-Guard's digital duties

By afaqs! news bureau , afaqs!, New Delhi | In Digital | June 03, 2014
The account will be handled by RAPP India's Gurgaon office.

Consumer electrical and electronics company V-Guard has appointed Omnicom Group's RAPP India as its digital agency of record. Its mandate will be to plan strategic initiatives for V-Guard on digital while managing its end-to-end digital and social media presence.

Venkat Mallik

Nandagopal Nair

On winning the account, Venkat Mallik, president, RAPP India, says, "Digital will play a huge role in V-Guard's target to achieve a diverse portfolio and have a national presence. The mandate for us is to make this category exciting for consumers. Digital can help us do this while we continue to build on V-Guard's leadership position."

Commenting on the association, Nandagopal Nair, head, Corporate Communications, V-Guard, states, "V-Guard is in the process of building its digital ecosystem for the brand; it was important to align with an agency who understands the complexities and challenges of the brand as well as the environment we operate in. RAPP brings a sharp, insightful digital thinking which would help build the V-Guard brand in the digital space and partner us in this journey. RAPP was able to demonstrate their capability with a well thought through, cohesive strategy on what the brand needs to do in a laddered manner in the digital environment."

V-Guard is synonymous with voltage stabilizers and has diversified to a wide range of products like stabilizers for air conditioners, digital UPS, different kinds of heaters, pumps, cables, induction cook-tops and fans. With over 250 distributors and service centres and more than 10,000 retailers serving the needs of over 50 million customers, V-Guard Industries is a household name in India.

RAPP provides a multi-channel offering and a data driven approach to building brands. It has 50 plus offices in over 30 countries with capabilities in brand planning, mass media communication, digital, analytics, direct marketing, CRM and loyalty. Its clients include Aditya Birla Group, Emerson, HDFC, Hewlett Packard, Loyalty Solutions, Reliance Broadcast Network, Bata, Danone and McDonald's, among others.

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