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Disney India picks Abhishek Maheshwari to head consumer products

By afaqs! news bureau , afaqs!, Mumbai | In Marketing | June 04, 2014
Maheshwari takes over from Roshini Bakshi, who has resigned from the company to pursue other interests.

The Walt Disney Company in India has appointed Abhishek Maheshwari as vice-president and head, Disney Consumer Products.

Abhishek Maheshwari

Siddharth Roy Kapur

Effective July 10, Maheshwari will take over from Roshini Bakshi, who has resigned from the company to pursue other interests.

Siddharth Roy Kapur, managing director, The Walt Disney Company India, says, "Abhishek has been a key member of our management team since 2012. Over this time, he has worked closely on the integration of Disney and UTV, on identifying local growth initiatives for the company and on formulating our long-term strategy in India. He brings to this role a deep understanding of our businesses along with a diverse set of leadership skills, and he is well placed to help us continue to grow our consumer products business in India."

In addition to focusing his energies on leading Disney's consumer products business, Maheshwari will continue to oversee corporate strategy and business development for the company in India.

Commenting on his new role, Maheshwari says, "Powered by the world's biggest storytelling franchises, a rich slate of local content development and strong licensing partnerships, Disney has a wonderful opportunity to connect with audiences across the country in a deeper way than ever before. I am delighted to have this opportunity to help deliver Disney's unique magic to Indian families."

Before joining Disney, Maheshwari had worked in various management roles for Kubera, with McKinsey & Company at their Mumbai and Stamford, Connecticut offices.

He holds a Masters of Business Administration (MBA) degree from Columbia Business School. He is a Bachelor of Science (BS) in Electrical Engineering from the Indian Institute of Technology, New Delhi.

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