afaqs!

Contract appoints senior creative directors to strengthen Docomo team

By afaqs! news bureau , afaqs!, New Delhi | In Advertising | June 04, 2014
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Both the appointees will report to Mayur Hola, executive creative director, Contract Delhi.

Abhishek Chaswal

Rupesh sahay

Mayur Hola

Contract Advertising has hired Abhishek Chaswal and Rupesh Sahay as VP and senior creative directors on the Tata Docomo business. Both the appointees will report to Mayur Hola, executive creative director, Contract Delhi.

"Abhishek has his own special blend of madness and indeed an unfettered, entrepreneurial spirit. His approach to communication is unique and media-agnostic. Rupesh is a national award winning documentary film maker; he is also a brilliant art director and one of the most responsible leaders I have come across. I am sure that together they will make Contract proud and enjoy their time here," says Hola.

Chaswal, who moves in from Cheil, was responsible for the work on Delhi Daredevils, Halonix and the Samsung TV range. With an experience of close to 14 years, he started his career in a direct marketing agency as a copywriter. Eventually he moved into main stream advertising where he worked with agencies such as Everest, Euro RSCG (now, Havas) and Leo Burnett. During the course of his career he has worked across a broad spectrum of brands such as PSI, Aaj Tak, Mortein, MakeMyTrip, Max New York Life, Voltas, Minute Maid, The Indian Express, Bilt and Tetra Pak, to name a few.

"I join Contract with the hunger to realise brave ideas that work for the brand as well as for the audience and the agency; and with Ashish Chakravarty leading the creative, I am sure the journey to the sweet spot will be memorable," says Chaswal on his appointment at Contract.

This is Sahay's second stint at Contract. He joins from DDB Mudra where he was senior creative director. He has worked for McCann Erickson, Rediffusion-Y&R, Saatchi & Saatchi and R K Swamy BBDO during the course of his career. His brand roster includes Coca-Cola, Reebok, Aircel, Videocon, General Motors, Nescafe, and Domino's Pizza, to name a few. He has won the 61st National Film Award for his short film 'The Lost Behrupiya'.

"This is my second stint at Contract and this place has always been very energetic. For me joining contract is joining strong creative people such as Ashish Chakravarty, Vineet Mahajan and Mayur Hola," says Sahay on his coming back to Contract.

Contract Advertising won the creative mandate for Tata Docomo in April. Later, the agency made some very senior level hires to service the business which includes Shruti Verma, who came on board last month as senior vice president to head the Tata Docomo business.

Contract, a member of the JWT/WPP network, is an integrated and independent communications company that specialises in four practices -- advertising, consulting, design and digital. The latter are driven through the three specialist verticals - Core Consulting, Design Sutra and iContract. It operates through three offices in Mumbai, Delhi and Bengaluru with 225 people.

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