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Jabong partners Talenthouse to launch India Online Fashion Week

By afaqs! news bureau , afaqs!, New Delhi | In Digital | June 05, 2014
The event will be the world's first online fashion week where the designers get a chance to showcase and sell their designs on Jabong.com.

In a move to further strengthen its position as India's leading online fashion store, Jabong.com in partnership with Talenthouse India has launched what it calls the first ever 'India Online Fashion Week' (www.iofw.com).

India Online Fashion Week

IOFW Facebook poster

IOFW website

Praveen Sinha (L) and Yami Gautam at the launch

The event will raise its curtains on July 25 and close on July 30, with participation from the who's who of the Indian fashion fraternity as the spectators of the Grand Finale of India Online Fashion Week.

India Online Fashion Week aims at providing a world class career defining opportunity to the aspiring artists while honing the skills of budding talent in the country. The event will be the world's first online shoppable fashion week.

The designs will be up for grabs at Jabong.com, thus giving designers a chance to showcase and sell their designs as well. The online fashion week will open its doors by inviting applications from artists across four broad categories - designers, models, fashion photographers and hairstylist and make-up artists from across the country.

In addition to offering an exclusive platform to the winners to showcase their work, IOFW 2014 will also offer training by different mentors including Yami Gautam who will provide grooming tips. Talent across various verticals will be required to submit their entries for this event according to a pre-defined theme and timeline.

Elaborating on this contest, Praveen Sinha, co-founder, Jabong, says, "To be continuously considered as India's biggest fashion destination, we strive to establish radical ideas and associations. Launching IOFW is one such idea that furthers up our positioning of India's leading online fashion stop. We are working on an idea that we consider as the future of fashion. With India Online Fashion Week, we aspire to represent the fashion industry and provide the fraternity an online platform to grow, thus benefiting all stakeholders."

Arun Mehra, CEO, Talenthouse India, says, "India as a country is full of talent, but is lacking platforms to help our people showcase their expertise. At Talenthouse India, we are proud to provide various such platforms to people across genres to bring forth their talent and shine. The India Online Fashion Week is one such initiative to bridge the gap between aspiring artists and the dynamic fashion industry and enable them to showcase their talent to the world."

Jabong has upped the ante to position itself as a leading fashion e-commerce brand in the country. Recently, the portal had launched a fashion magazine titled 'The Juice'. The monthly title will target Indian e-shoppers. For the first three months, the magazine will be distributed free of cost to 80,000 Jabong premium shoppers, at Cafe Coffee Day Outlets across nine cities and at the airports of Delhi and Mumbai.

The first issue (April-May 2014) of the magazine had 104 pages, with only five pages of advertisements. The content included stories and features around fashion, beauty, people, trends, travel and pop culture.

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