Kohinoor Specialty Foods India (KSF) has initiated a creative pitch which is underway in New Delhi, sources in the industry confirm to afaqs!. The incumbent agency on the account is Scarecrow Communications. The agency, we learn, is not participating in the pitch to retain the business.
KSF is a 85: 15 JV between $3.3 billion McCormick, headquartered in USA, a global leader in manufacturing, marketing and distribution of spices, seasonings, specialty foods and flavours and Kohinoor Foods, a Basmati rice company.
McCormick's key sales, distribution and production facilities are located in North America and Europe. Furthermore, the company has facilities in Mexico, Central America, Australia, China, Singapore, Thailand and South Africa.