At Motivator, Narayanan will lead the next phase of growth, with an emphasis on the specialist practices of the agency. He will be responsible for driving strategy for the north region and new business development nationally.
Based in New Delhi, he will report in to Rabinder Thirumurthy (Rabe Iyer), managing director, Motivator. Says Iyer, "I am delighted to have Narayanan on the Motivator team. I have known him to be the strong, silent commander, who with his strategic thinking and clear dedication inspires the team to deliver their very best. I have often heard very high praise from clients about his working style and I am sure Narayanan will help Motivator in our endeavor to build competitive brands out of Indian businesses."
Commenting on his new role, Narayanan says, "Motivator has demonstrated an impressive performance in terms of esteemed clientele acquisitions and business growth over the last one year. The task for me is to propel their business by seamlessly creating a best in-class integrated product that demonstrates expertise, innovation and experience of the teams. I do look forward to delivering the "Motivator success story" to new clients as a part of the expansion plan."
On his journey with Maxus, he adds, "My journey of four years in Maxus Delhi has been immensely satisfying in terms in building new client relationship, integrated teams, Maxus PACE culture, award winning industry accolades and above all client delight by being their trusted advisor."
Narayanan brings to the table around 20 years of experience in media planning. He joined Maxus in 2010 from Carat Singapore. He was GM at Carat and had spent around seven years at the agency.
Prior to taking over as GM for Carat Singapore, Narayanan was regional strategy director. In Singapore, he handled various businesses including Nokia, ANZ and RBS, and was also responsible for new business. Narayanan had also worked with Initiative Media, Leo Burnett Media (now Starcom). He has worked on businesses such as P&G, Coke, J&J and Unilever.