KRDS launches 'Second World Cup'

By afaqs! news bureau , afaqs!, New Delhi | In Digital
Last updated : June 18, 2014
The website is available both on desktop and mobile.

Social media agency, KRDS has launched "Second World Cup", an immersive website available both on desktop and mobile, allowing users to discover which players and teams are the most talked-about on Twitter during the FIFA World Cup 2014.

A screen grab of the Second World Cup website

Users are invited to take part in the "Second World Cup" by participating in virtual confrontations that oppose teams on the social network. Participants have to tweet to help their team win and improve its position in the final ranking of the Hashtags' World Cup.

The website does not just reveal the number of tweets which are related to the event on Twitter, but also gives users the opportunity to follow the evolution of tweets mentioning a team or a player in real time. The more times a team or player is mentioned on the social network, the bigger the bubble which represents them becomes - the number of sent tweets directly affects the size of the picture and the final ranking.

A "battle" section contains a calendar of each of the games and will allow users to take part to tweet matches happening between two teams in real time. The winner of the virtual game (the one who will have received the most mentions on Twitter) will be unveiled after each "battle".

The website also gives access to the teams' and the players' cloakrooms. This includes a social hub showcasing mentions on all social networks, along with the Twitter stats of the day, a ranking of the top 40 Twitter users who are the most assiduous for each team, a detailed information sheet on each player/participating country as well as the most important historical World Cup facts.

Founded in 2008 in Paris, KRDS is a social and mobile agency in Europe and Asia. The agency has been part of Facebook's Preferred Marketing Developer Programme from its launch in Europe in 2010 and, today, specialises in Facebook Application creation, Facebook Ads and Community Management. It has handled over 1,000 Facebook campaigns across 30 countries for some of the world's most prestigious companies, such as Peugeot, Danone, Microsoft, LVMH, Unilever, Nestlé, Tag Heuer, Titan HTSE, Air France and L'Oréal.

First Published : June 18, 2014
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