Viral Now: McDonald's strike this FIFA

By Devesh Gupta , afaqs!, New Delhi | In Digital | June 20, 2014
The QSR chain has come up with a two-minute video showcasing interesting football stunts that takes the football lovers aback. The video has garnered over 3.5 million views since the day it was published.

Fast food and football go well together. Using that logic, McDonald's has come up with a 2-minute viral video themed around FIFA 2014. Designed by DDB Chicago, the video showcases interesting football kicks by unknown athletes while going about their daily lives, thus showcasing their love and passion towards football. Some of the kicks showcased include that of a young guy hitting the bell of a church from the ground, a kid putting the ball in a basket kept in a moving elevator, another kid smacking the ball on a flower pot kept of the head of a girl head and a woman dressed in a party wear showcasing her football skills.

Though some critics have argued that these are editing tricks, DDB Chicago - the agency - has completely refuted these claims and declared that they are cent per cent original shots. One of the familiar faces shown in the video is Argentinian model Fiorella Castillo, who shows off her soccer skills in a black party wear. She is known for displaying her soccer skills in public.

The video was published on May 20 on YouTube and has garnered over 3.5 million. Some critics are even putting it above the 'Nike Risk Everything'. The video was released to promote McDonald's World Cup tie-in game app, Gol, which revolves around the packaging of its French fries. Using augmented reality, the app transforms the boxes of fries into pixelated pitches and people can pretend they are playing a World Cup game. The Gol game was created by Qualcomm's Connected Experiences arm and digital marketing agency Trigger.

The QSR chain has also rebranded the usually red-coloured French fries boxes into a 12 differently coloured packets designed by street artists. World cup football can make anyone do anything - it can even make McDonald's change its packaging for the first time ever.

(Viral Now is a section about videos that are catching people's fancy on social media).

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