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Thoughtshop Advertising wins creative duties of Quick Heal

By afaqs! news bureau , afaqs!, New Delhi | In Advertising | July 03, 2014
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The agency will manage the campaigns across TV, Print, Radio and Digital.

Thoughtshop Advertising, a Mumbai based 360-degree advertising and communication agency, has won the creative mandate for the IT security solutions company, Quick Heal Technologies. The agency's mandate will include reaching out to consumers across multiple touch points and highlight the technical benefits of the product.

Vipin Dhyani

The agency will work in sync with the company at every stage including planning, strategy and execution. The agency's first 360-degree campaign for the brand will commence with a TVC, followed by print and radio simultaneously.

Commenting on the win, Vipin Dhyani, founder and chief creative director, Thoughtshop Advertising & Film Production says, "This new business will provide us with some exciting opportunities and shall, hopefully, result in effective branding and communication." Kailash Katkar, MD and CEO, Quick Heal states, "In Thoughtshop, we found that creative partner who can add value to our brand persona and can further augment it. We are looking forward to work in this partnership and add new dimensions to our brand".

Thoughtshop Advertising & Film Productions has worked on campaigns like Parle TOP, Parle Kreams, Jalani Enterprises TVC campaign, (jal jeera, nimbu paani, aam panna) and Royal Touché Laminates.

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