Vuclip strikes a deal with Balaji Motion Pictures

By afaqs! news bureau , afaqs!, Mumbai | In Digital | July 03, 2014
The company will bring latest movies from the production company to its mobile customers.

Vuclip, a mobile video and media company, has struck a content distribution deal with Balaji Motion Pictures. With this partnership, Vuclip will offer Balaji's complete movie library including its recent releases - 'Main Tera Hero', 'Ragini MMS2', 'Shaadi Ke Side Effects' and 'Kuku Mathur Ki Jhand Ho Gayi' on their mobile phones.

Nikhil Naik

Sonika Bhasin

Additionally, the catalogue includes bonus videos like riveting back-stories, deleted scenes, and alternate endings. The company claims that its streaming technology makes the full-length movie watching experience "smooth" and "enjoyable". The videos feature on any mobile device, regardless of network constraints.

Consumers can visit on any device and on any network or download the Vuclip App for iOS. They can also access more than 1,000 episodes of popular regional soap operas in Hindi, Malayalam, Tamil and Telugu. This has significantly added to the regional appeal of Vuclip.

Nikhil Naik, director, global content and distribution for Vuclip says, "There is nothing more important to us at Vuclip than delivering amazing content to our users. The era of enjoying quality premium content on mobile is here and its popularity is growing faster than ever!" Sonika Bhasin, head of non-theatrical revenues, Balaji Motion Pictures adds, "We want to connect with our ardent movie fans wherever they are and Vuclip offers the best un-buffered viewing experience on mobile. Vuclip also offers us tremendous reach - that cuts across device types - and great monetisation with its unique approach to treating premium content as it should be."

The other movies included in the Balaji Motion Pictures' offerings on Vuclip are 'Once Upon A Time In Mumbai Dobaara', 'Love, Sex Aur Dhokha', 'Shootout At Lokhandwala', 'Shor In the City', 'Once Upon A Time In Mumbai' and 'Lootera'.

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