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According to a Nielsen Report, $1.5 billion is wasted marketing spend each year in India.
To guide marketers through their budget allocations and increase their returns on investment, Nielsen has developed a seven-step framework to help them battle today's challenges. The framework shares uncommon ways in which one can optimise the seven steps that help determine a marketer's choice of media, timing of exposure and the size of investment. This framework is based on nearly 1,100 studies across 98 categories carried out globally.
Read the entire report below: