Komli: New Mobile app for Real-Time campaign management

By afaqs! news bureau , afaqs!, New Delhi | In Digital | July 09, 2014
The app allows customers to manage their campaigns and check their performance in real-time.

Komli Media, has introduced an Android app for its Remarketing Demand Side Platform (RDSP) customers, which allows the latter to manage their campaigns and check their performance in real-time.

Komli Remarketing App

With this app, users can also pause and resume campaigns, view the set up and check the current deliveries using the app. Launched earlier this year, RDSP allows marketers to manage their remarketing campaigns across display, mobile and social from a single cohesive, transparent interface. The app is available to Komli's existing remarketing customers only

The app is a natural product extension that facilitates quick response time and data access on the go.
Komli's remarketing app was conceived during a recent company-wide Hackathon event. Participating teams had to come up with ideas and convert them into working prototypes over a non-stop 48-hour coding session. All entries were evaluated on the basis of innovation, relevance and complexity. The winning hacks were included in Komli's product roadmap. The remarketing mobile app won over other interesting ideas like hyper-personalization of ads, ad verification tools and cloud monitoring.

Apurva Dalal, VP, engineering, Komli Media, says, "Hacking and prototyping is a core part of Komli's culture and as such, we constantly strive to create an environment that stimulates creativity by allowing our employees to explore newer ideas and think out of the box. The remarketing mobile app is just one among a sea of brilliant solutions discovered in our last Hackathon."

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