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Carat Bangalore wins Ayurwin's media duties

By afaqs! news bureau , afaqs!, New Delhi | In Media Planning & Buying | July 10, 2014
The brand has planned an all-India rollout that will cover the major and mini metros over the next few months.

On the back of the British Airways win in the North, Carat Bangalore has won the media mandate of Ayurwin Pharma, a company that operates in the ayurvedic and nutraceuticals category with key leading brands such as Nutragain, Nutraslim & Memento covering weight loss, weight gain and poor memory.

Carat

Given its acceptance in the South, an all-India rollout is planned in the next few months covering major metros and mini metros targeting mothers, kids, young and middle-aged people.

Commenting on the win, Joydeep Raha, SVP, Carat South says, "Our thorough understanding of urban consumers, with respect to their attitudes and aspirational needs, to the level of granularity and through proprietary cutting-edge tools (CCS & CCS Planner, for instance) enabled us to provide a holistic solution. Keeping Ayurwin's brands as key pillars, thereby assuring our target consumers of the protective cover, led to widespread consumer acceptance and connect amongst the existing and prospective consumers."

Kartik Iyer, MD, Carat India adds, "We are delighted with the faith that Ayurwin has reposed in us and look forward to growing it into a strong national brand."

Carat is one of the six global network brands of Dentsu Aegis Network, a part of Dentsu Inc. The other companies in the network are, iProspect, Isobar, Posterscope, Vizeum and the ad agency. They are supported by multi-market brands that include psLIVE, Amnet, Amplifi, Data2Decisions, mcgarrybowen, Mitchell Communications Group and 360i, as well as leading local brands like Taproot and Webchutney.

Headquartered in London, the network operates in 110 countries worldwide with over 22,000 dedicated specialists.

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