Viral Now: Undress Me

By Devesh Gupta , afaqs!, New Delhi | In Digital | July 16, 2014
A new video from Tatia Pilieva, the maker of the First Kiss video, promotes the second season of the series, 'Master of Sex'.

The director of the 'First Kiss' video, Tatio Pilieva, is once again in news for her latest video which is titled 'Undress Me'. Though the 'First Kiss' video from clothing brand Wren garnered over 87 million views since it was first published in March, 2014, the Undress Me video has already crossed six million in just four days of its launch.

The new video which is being seen as the 'Second Base' to the first aims to promote season 2 of the series, 'Master of Sex'. The three-minute video starts off with a description of the purpose of the video: "In 1957, William Masters and Virginia Johnson began asking men and women to undress for science. In 2014, we celebrate their groundbreaking research with 20 strangers undressing each other for fun."

Pilieva, asked 20 strangers (10 couples) to undress each other just for the fun of it. These couples then undress each other and land up in bed as asked. The director in her interview mentioned that she had set no rules for the activity. It has been shot in artsy-looking black and white background, and stars professional models.

The protagonists in the video are complete strangers and are seen comfortably smiling and giggling while they undress each other. Some of the comments they make during the activity include 'These are my favourite trousers', 'Jacket for a Jacket', 'Can't get your button off' and others.

Unlike the 'First Kiss' video, this time, the branding was more on the wall. Some of the actors in the video were Julian Brand, Lucy Lawrence, Sophia Malter, Krista Figacz, Emeka Amena and others. While many parodies were made of the 'First Kiss' video, it remains to be seen, what happens to this one.

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