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Zee Cafe and Universal Music sing along

By afaqs! news bureau , afaqs!, New Delhi | In Media Publishing | July 22, 2014
Universal Music and Zee Cafe create the Indian version of #Selfie song, the much-talked about global phenomenon. The music video will feature Bollywood stars and common people who have been selected through a Selfie contest.

Zee Cafe, in association with Universal Music, kickstarted a campaign where it invited people to share their selfies. The best among them will be shared in a music video that is an extension to the globally popular '#Selfie' song in the Indian format.

Zee Cafe

Universal Music

The music video will be produced by Universal Music and Zee Cafe and will feature selfies of well-known Bollywood stars such as Priyanka Chopra, Alia Bhatt, Sunny Leone, Neha Dhupia, Dia Mirza, Esha Gupta, Shaan, Anusha Dandekar and a host of other celebrities.

The campaign #SelfieIndia got over 5,000 plus selfies on the Zee Cafe Twitter handle. The best entries would be placed in the music video itself. The idea behind the contest was that people in India are known to battle it out daily to get themselves posted along with the stars.

Commenting on the Indian version of the #Selfie song, Sunil D'Sa, vice president, marketing, Universal Music India says, "The response received to this campaign has been simply phenomenal. The video is looking brilliant and we are thrilled that, with Zee Café, we could give Indian 'selfie' fans an opportunity to feature in a video alongside celebrities".

Sharlton Menezes, marketing head, Zee Cafe, says, 'Zee Café has always been a frontrunner when it comes to innovations and we saw the Indian version of the #Selfie video as a great opportunity to include our viewers as a part of the content on the channel. Over 5,000 entries flooded our twitter handle, the end product looks great and we are thrilled to have partnered with Universal Music to create this fun and vibrant video." The #SELFIE Indian version debuted on the small screen on 21st July'2014 only on Zee Café.

#SELFIE song is a global hit done by The Chainsmokers and has got over 189 million views. Encapsulating the global 'selfie' phenomenon, The Chaismokers hit amazingly cashed in on the current generation's wild obsession with clicking self-portraits. Turning into an overnight viral sensation, the infectious single proved to be a masterstroke ,striking all the right chords with millions of selfie lovers' world over!

The Chainsmokers' "#Selfie" single is available exclusively on Universal Music across all digital platforms in India. Universal Music India is a 100 per cent subsidiary of the Universal Music Group. UMIPL has an extremely rich Indian catalogue comprising songs from Classic Hindi and Regional Films, Indi Pop, Bhangra, Ghazals and Devotional.

Zee Café is a leading player in the English GEC category. It encompasses an exhaustive library of the top US shows like The Big Bang Theory, Grey's Anatomy, Scandal, Two and A Half Men, House of Cards, The Vampire Diaries and Pretty Little Liars.

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