Kyoorius, a not-for-profit initiative by Transasia Fine Papers and D&AD has announced the jury for Design Awards 2014. It has received 468 entries to be judged across nine categories ranging from Branding & Identity, Design for Communication, Packaging, Space and Books to Writing and Editorial.
The Kyoorius Design Awards recognise both comprehensive design projects as well as individual components. To this end, the Design Craft jury is dedicated to illustration, typography, graphic design and photography. The Design for Good jury reflects design's ability to build awareness, promote a good cause or social welfare. The work submitted must demonstrate positive social impact, the capacity to change behaviour and sensitivity to sustainability issues.
Jury members gathered in Pune, at the DSK International Campus, over a three-day window to review, discuss and elect the best over an intensive three-day session. Winners of the Blue Elephant and Black Elephant (the grand prize) will be awarded at Kyoorius Designyatra, the annual creativity and innovation conference to be held in Goa from September 11th to 13th 2014. This year's edition is themed around 'What if'. The in-book winners, also considered nominees for Blue Elephants, will be announced in August. The nominees too will feature alongside winners, in the Kyoorius Design Awards Annual, an annual publication that is distributed to over 5,000 corporates in India.
Funds raised from the Kyoorius Awards are funnelled back into the Indian creative industry through programmes such as FYI-days. Speaking at the judging event, Rajesh Kejriwal, founder CEO of Kyoorius said, "Over the last five years we have seen the role of design change in India - from being a non-essential to a critical tool for business development and growth. We've seen significant growth in participation both at the awards and at Designyatra not only from designer and studios but from clients themselves."