ADK Fortune, a WPP Group company, has won the creative duties of Ashiana Homes, following a multiagency pitch in Delhi. The pitch was initiated five months ago and was completed in two phases. The participating agencies were Crescent Communications, The Beach, JWT's ADK and AB&N.
Speaking about this development, Arjun Mukherjee, managing partner of ADK-Fortune, says, "We are happy to be part of their first premium project in Noida. The brief was to launch their new project in a highly cluttered, undifferentiated and sluggish market environment."
Rajeev K Parasher, DGM - corporate communications, Ashiana Homes says, "ADK presented five interesting routes and subsequently the creative. Digital tools are playing an important role in the real estate category too. Ashiana will consolidate its presence using all three media - print, digital and OOH."
Ashiana Homes is a 25-year-old real estate developer. ADK-Fortune was established in 2008. This is the second Indian business win for the agency this year, after Mankind.