Vh1, a destination for international entertainment, is set to step out of television sets and go mobile with the launch of Vh1 Mobile-app. Smartphone users now have the opportunity to tune in to international entertainment as well as their favourite content from the channel while in transit.
The Vh1 mobile-app gives music-enthusiasts a chance to experience Vh1 on the go by making videos and episodes of shows airing on the channel, available on the website. Apart from music and videos, the mobile-app also links users to featured articles and live twitter feeds by their favourite artistes, making all important music-related information available on one page. The app will additionally provide information such as the best of gigs taking place around town, gripping celebrity gossip, regular entertainment news, VH1's top music charts and much more.
Announcing the launch, Ferzad Palia, EVP & head, English Entertainment, Viacom18 says, "With the launch of Vh1 Mobile-app, we aim to further engage with the youth on the move. It takes brand Vh1 a step ahead by offering the best of English entertainment through just a touch of their screens."
Says Rajneel, VP & business head, digital media, Viacom18, "The launch of Vh1 Mobile App is a more effective way to connect with today's screen-agers. The app offers the best of international content that is not even available on the channel. It is designed to be user-friendly and is regularly refreshed ensuring users are offered updated content at all times."
Vh1 is a 24-hour International entertainment channel that provides viewers with their daily dose of international music, Hollywood, Pop culture and Lifestyle. Vh1 is a part of Viacom 18, a 50-50 joint venture between Viacom & TV 18. Since its inception in January, 2005, Vh1 has grown tremendously reaching over 75 million people in India.
Vh1 India has grown the English music audience by 180 per cent in the last 5 years alone. Vh1 has successfully brought in artistes such as Anoushka Shankar, Wyclef Jean, Kardinal Offishall, Mobb Deep, Flipsyde, jazz legend Herbie Hancock and chart topper Simon Webbe through their international properties like 'Rock Rules', 'Jazz Masters', 'Hip-Hop Hustle' and 'Handpicked'.
In 2011, Vh1 India also secured a multi-year deal for music's biggest Eevent - the Grammys. This deal spearheaded Vh1 as the No.1 viewing destination for the youth in the English entertainment and lifestyle space. Globally, Vh1 is available across 148 million households in over 124 countries/territories.