Ipsos appoints Amit Adarkar as MD, India

By afaqs! news bureau , afaqs!, New Delhi | In Marketing | July 30, 2014
He replaces Mick Gordon who will be move to a regional position.

Ipsos, an independent market research company, has appointed Amit Adarkar as the new country manager and managing director in India with effect from the first week of September. He replaces Mick Gordon who will now take up a senior regional responsibility within the company.

Amit Adarkar

Gordon has been CEO of Ipsos in India since November 2011 and managing director of Synovate India since September 2008. He was responsible for the substantial growth of revenue and profits over the period and the merger of Ipsos and Synovate in India.

Commenting on Adarkar's appointment, Gordon says, "I am confident that with the experience and expertise of Amit, Ipsos will continue to delight our clients and he will prove to be an immensely capable successor".

Says Adarkar, "Ipsos is at a decisive point in its history and I am looking forward to working with the Board, the Regional Directors and Ipsos India staff to ensure that we take this opportunity to create a stronger and more effective organisation for the future," states Adarkar.

Adarkar had joined Ipsos as managing director of Ipsos InnoQuest India in January 2013 and he has been a member of the India management team ever since. He has been in the research industry for over 22 years and has worked for organisations such as IMRB, Synovate and ORG-Marg. He was earlier managing director at Market Probe and a VP at Nielsen-Bases. He also has rich experience with a number of key Ipsos InnoQuest clients.

Founded in France in 1975, Ipsos has grown into a worldwide research group with a strong presence in all key markets. With offices in 86 countries, Ipsos delivers expertise across six research specializations - advertising, customer loyalty, marketing, media, public affairs research, and survey management. The company is listed on the Paris Stock Exchange and generated global revenues of 1,712.4 million ($2,274 million) in 2013.

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