Signature campaign

By Devesh Gupta , afaqs!, New Delhi | In Media Publishing | July 31, 2014
Punjabi daily Jagbani celebrates 36 years with 'Maa Boli Punjabi' signature campaign.

Jagbani, a Punjabi daily from the Punjab Kesari Group recently ran a signature campaign titled 'Maa Boli Punjabi' to celebrate its 36th year and honour what the culture of Punjab has given.

The two day campaign ran from 19-20 July at PVR Cinemas and Elante Mall, Chandigarh along with locations in Amritsar, Patiala, Ludhiana and Jalandhar. The campaign invited people to write their names in Punjabi. Thousands of people came together to participate in the initiative taken by Jagbani in order to spread word about Punjabi culture.

The event focused on people from various walks of life - children, teenagers, youth and elders. There were people from Nepal and Gujarat who were seen signing in Punjabi.

The campaign attempted to revive the glorious tradition of Punjabi culture and respect for Punjabi language with competitions. The winners were awarded gift hampers sponsored by Jagbani. A radio campaign was aired simultaneously to promote Punjabi as a language and to connect people with Punjabi culture.

Jagbani, which has supplements like Sunday Ank, Manoranjan Ank, Satrangi, Dharam Atey Sabhiachar Ank, serves young and the old alike. The e-paper can be accessed at The paper has been working hard to maintiain a competitive edge in the digital world using the online space and apps.

The paper claims to have a readership of over 3,29,778 copies. It has been able to build a strong readership base in even the remote areas of the state.

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