MY FM has announced an exclusive show with veteran Indian film actor and TV personality Shekhar Suman called 'The Shekhar Suman Show'. It will go on air in the primetime evening slot of 7pm-8pm from Monday to Saturday and will be aired across all its 17 stations.
Commenting on the new show, Harrish M. Bhatia, CEO, 94.3 MY FM, says, "Suman's spontaneity connects immediately with the listeners and I am sure that they will respond warmly to his show."
Speaking on his new show, Suman says, "I am looking forward to connect with my fans and audiences. I promise that listeners can look ahead to some entertaining times ahead as we go along." Viplove Gupte national programming head, My FM, says, "The listener, today, looks at radio as a medium to entertain, educate and build around opportunities of humour and fun. We have kept our promise and will unveil some more surprises."
94.3 MY FM is the radio business of DB Corp launched in 2006. It took a bottom-up approach and set up its network across 17 Tier II and III cities across seven states, building on the strong local understanding that the Bhaskar Group had in these markets. MY FM has established a network of 17 localised stations focusing on individual market preferences.