Motography by Motorola

By Satrajit Sen , afaqs!, New Delhi | In Digital | August 05, 2014
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The success of the Motography campaign in May 2014 has spurred the brand to launch a month-long engagement programme in the run-up to India's Independence Day.

India is a week-and-a-half away from celebrating its 68th Independence Day. To mark this, Motorola has launched a digital campaign titled #Motography as a month-long engagement programme in the run-up to the big day.

Motography entry

#Motography is a four-week-long nationwide collaboration where users can share their love for India with the rest of the world by clicking away with their Motorola handsets. It is an innovative photography contest that nurtures natural curiosity about India and challenges users to discover India on their own terms.

Motography@MotorolaIndia exhibits emerging and amateur motographers, presenting their work based on photography on themes that are loved by Indians. The themes of #Motography across the four weeks will be #FoodOfIndia, #BeautyOfIndia, #CultureOfIndia and #IndianTricolor.

Currently active on the Motorola's Twitter handle, @motorolaindia, the #Motography campaign has been designed by Zeno Group India. According to the company, it is not just a contest but a platform where Moto fans bring alive their passion for photography to showcase what it means to capture imagery captured through a Moto handset.

The campaign owes it launch to the success of a weeklong Motography campaign on the back of the Moto E launch in May 2014. The present campaign kicked off on July 16th with #foodofindia. Users just need to follow the @MotorolaIndia handle on Twitter and post a picture using @MotorolaIndia #Motography and the theme hashtag. Each week, two winners will receive a Moto E handset and a mention on Motorola India's official Twitter page. The competition ends on Friday, August 15th.

The campaign has received 650+ entries in three weeks. In Week 1, #FoodOfIndia got 120+ entries, Week 2's #BeautyOfIndia received 210+ entries and Week 3: theme #CultureOfIndia got 330+ entries.

Speaking to afaqs! about the objective of the campaign, Papri Dev, managing director, Zeno Group, India says that the team at Zeno which works on the brand was looking for a way to create a deeper engagement with Moto fans through their Moto devices. "#Motography was born out of our view about people's inherent interest in sharing from around them. It is less about the camera, its features and more about meaningful photography - moments that they are a part of," she says.

Participation in #Motography is restricted to followers of Motorola Mobility India's Twitter handle @MotorolaIndia. All participants must be Indian residents aged 18 or over. The campaign is also being promoted across Motorola's Facebook page ( The Motorola India page has 6.7 million fans while on Twitter it has 9,969 followers. With this campaign, Motorola aims at increasing the count of its Twitter followers in India.

According to a Canalys Report on the smartphone market in India, Motorola sold more smartphones in April-June 2014, than Nokia (Microsoft Mobile) taking fourth place and pushing Nokia to fifth. The former Google company shipped 955,650 smartphones compared to Nokia's 633,720 units. It has been just 18 months since Motorola reentered India. The Report also states that Motorola follows Samsung (4.4 million units shipped), Micromax (3.1 million shipped) and Karbonn (1.1 million shipped) in the shipping stakes.

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