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Viral Now: Talking ATM

By Devesh Gupta , afaqs!, New Delhi | In Digital | August 05, 2014
Headquartered in Canada, TD Bank launched a marketing initiative to thank its customers by offering them shocking, yet sweet surprises. The video has garnered over 6.6 million views since the time it was launched.

The Canada-headquartered TD Bank launched a marketing initiative 'TD Thanks You' where it decided to thank its customers for showing support and trust in the bank. It gave away surprise gifts to a few and extra cash to many others under the campaign.

'TD Bank thanks' video from TD Bank

The bank invited select customers to visit its branches in Toronto, Montreal, Vancouver and Calgary to sample its new ATMs. The bank has transformed these ATM machines into the 'Automated Thanking Machines' - once people logged in with their card, it interacted with them personally.

I'm ATM. You know what that stands for?" the ATM asks one man. When he responds 'Automated Teller Machine', the machine responded by saying 'That is correct, normally. But today you're wrong. I'm an Automated Thanking Machine," it said.

There were customers of different ages and each had a wish or a problem, which the bank tried to address with a gift. One lady was offered a flight ticket to Trinidad, where her daughter had just undergone an operation for cancer, a bouquet of flowers to another, a third got baseball gear and a chance to throw the first pitch to Jays' Jose Bautista, the basketball star.

A lucky mother was surprised with college money for her kids and a trip to Disneyland. "I've never been able to take my kids anywhere," she exclaimed as she fought back tears in the video. An additional 40 people weren't preselected but simply happened to be in the right bank at the right time. Even customers who weren't in the video got a surprise on Friday, when anyone, who was at a TD branch at 2 pm, got a $20 bill. This included people using phone or online banking.

The bank had made a video of the entire activity with the surprises, and their reactions to it. It ended with 'A thank you can change someone's day'. The video in the end showcases the montage of people who were surprised by the bank.

(Viral Now is a section about videos that are catching people's fancy on social media).

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