Apart from this, the shortlist also features an entry from BBDO Singapore for HP, titled 'Help Your Child Shine', which is work done for the Indian market. In its fifth edition, Appies recognises and celebrates 80 of the most brilliant and inspirational ideas in marketing communications. Only five outstanding campaigns that have a unique marketing success story will go on to ultimately win the Gold Medals.
Appies 2014: 18 Indian entries in shortlist
Marico has maximum number of shortlisted work in this edition.