Marico has maximum number of shortlisted work in this edition.
Appies - the annual festival of the best marketing ideas in Asia, organised by the Institute of Advertising, Singapore - has announced the shortlist for its 2014 edition
. Eighteen Indian entries have made it to the shortlist this year, of which nine are from McCann WorldGroup India, six from BBH and one each from BBDO India and MTV.
Apart from this, the shortlist also features an entry from BBDO Singapore for HP, titled 'Help Your Child Shine', which is work done for the Indian market. In its fifth edition, Appies recognises and celebrates 80 of the most brilliant and inspirational ideas in marketing communications. Only five outstanding campaigns that have a unique marketing success story will go on to ultimately win the Gold Medals.
First Published : August 11, 2014