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Akash Chawla is business head of Essel Vision Productions

By afaqs! news bureau , afaqs!, Mumbai | In Media Publishing | August 13, 2014
Chawla's mandate includes heading TV production, movie production, the studio production business, digital and online production, events and IP creation.

Zee Entertainment Enterprises (ZEEL) has appointed Akash Chawla as the business head for Essel Vision Productions (EVPL). Chawla was heading the marketing function for national channels at ZEEL.

Akash Chawla

Chawla has been given the mandate to head TV production (all languages), movie production (all languages except Marathi), the studio production business, digital and online production, events and IP creation. He will drive the organisation and contribute in multiplying its business from its current levels. Chawla will report to EVPL CEO Nittin Keni.

On Chawla's appointment, Keni says, "Akash has worked successfully towards the launch of three of ZEEL's new brands in the last one year - &pictures, Zee Anmol and Zindagi. He will work towards catapulting the organization's ambitions to the next level."

Keni adds that EVPL will produce content not just for the Indian audiences but also for companies and audiences the world over. "Everything we do is driven by an unyielding passion for excellence and an unfaltering commitment to develop the best products. We are in talks with various leading collaborators and will soon announce new initiatives," says Keni, who has been in charge of EVPL since its creation in June 2012.

The production company has made films like 'D-Day', 'Gulaal', 'Natrang', 'Kaaksparsh'. In the television space, the company has been successful with programmes like 'Fear Files', 'Dance India Dance' and 'India's Best Dramebaaz', 'Saregama', 'DID L'il Masters', 'DID Super Moms', on Hindi TV, and 'Eka Peksha Ek' and 'Fu Bai Fu' amongst others on Marathi TV. Its upcoming feature films include 'Mad About Dance', promoted by Shah Rukh Khan, and '3AM' (a horror film).

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