TrulyMadly: Love in the time of Mobiles

By afaqs! news bureau , afaqs!, New Delhi | In Digital | August 13, 2014
TrulyMadly, the 'love' app, is available for free on Google Play Store for smartphones that support the Android 4.3 Jelly Bean OS.

Matchmaking portal launched a 'love' app for Android users today. The app matches stringently verified profiles, through unique personality quizzes based on its proprietary compatibility algorithm. The app is available for free on Google Play Store for smartphones that support the Android 4.3 Jelly Bean OS.

TrulyMadly Mobile app

The TrulyMadly app ensures that it does not spam any user profile. It only suggests verified and relevant matches for a user, based on his, or her, preferences. The app also features Trust Score, a unique feature that ensures robust verification of all user profiles through their Facebook and LinkedIn accounts. The feature also encourages the users to authenticate their profiles by providing their passport, ID proof, employment details or mobile phone number to gain a higher trust score. The higher the score, more are the chances of a user finding a suitable match.

The 'Safe and Discreet' feature in the app facilitates secured storage of user data to ensure that there are no loopholes for hacking. It further ensures that relevant matches can only view the user's profile and that the chat option is only available for users who have mutually liked each other.

The 'Values and Adaptability' Test encourages users to answer multiple-choice questionnaires on not only their lifestyle preferences, but also of the partners they seek. 'Intelligent Recommendation Engine', another distinctive feature of the app creates 'only relevant' matches for the user based on his/her profile, instead of sharing the extensive database. Commenting on the launch, Rahul Kumar, co-founder, TrulyMadly, says, "We believe that your phone is now the best way to find real love. The app has a very distinct design, is high on the 'cool quotient' and we are confident people will find it fun and useful to use."

TrulyMadly was launched in February 2014 by Kumar, Hitesh Dhingra and Sachin Bhatia, former senior members of and, The founders claim that the portal is a first-of-its-kind matchmaking website 'rooted in generation Now'.

Describing the portal as one for independent-minded singles, it promises to help find people their true match, beyond the confines of mere caste and creed. The website works on a social algorithm based on exhaustive research conducted by a team of psychologists who eventually derived a set of personality attributes responsible for a long term, successful relationship.

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