Conde Nast Traveller goes Wild

By Devesh Gupta , afaqs!, New Delhi | In Media Publishing | August 14, 2014
The magazine launched its first supplement for this year around Wildlife destinations in India and abroad.

Conde Nast Traveller, a travel magazine from the Conde Nast Group, has launched a special supplement themed around wildlife. Titled 'Into the Wildlife', the supplement is the first of the year from the magazine.

SConde Nast Traveller

Conde Nast Traveller

Divia Thani Daswani

The supplement focuses on travel destinations which offer great wildlife experience not just in India but throughout the world. Speaking about the idea behind it, Divia Thani Daswani, editor, Conde Nast Traveller, says, "We discovered from consumer insights that today people want to go for a wildlife holiday. Instead of going for a 10 destinations, they prefer a single destination and want to immerse themselves in it. We have tried to cater to that need."

The supplement includes Wildlife Bucket Lists, destinations, and inputs from wildlife photographers, big social media influencers, and others. The supplement is approximately 100 pages and includes curated content and advertorials. The advertiser-funded content is around 45-50 pages.

The magazine is promoting the supplement on the OOH medium, radio and cross publications of the magaznie along with the digital. The OOH sites are in Delhi and Mumbai while Radio One is the radio partner for it. Today, Conde Nast Traveller claims to print nearly 30,000 copies every month.

The Conde Nast Group's publications include Vogue, GQ, Conde Nast Traveller and Architectural Digest.

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