Conde Nast Traveller, a travel magazine from the Conde Nast Group, has launched a special supplement themed around wildlife. Titled 'Into the Wildlife', the supplement is the first of the year from the magazine.
The supplement includes Wildlife Bucket Lists, destinations, and inputs from wildlife photographers, big social media influencers, and others. The supplement is approximately 100 pages and includes curated content and advertorials. The advertiser-funded content is around 45-50 pages.
The magazine is promoting the supplement on the OOH medium, radio and cross publications of the magaznie along with the digital. The OOH sites are in Delhi and Mumbai while Radio One is the radio partner for it. Today, Conde Nast Traveller claims to print nearly 30,000 copies every month.
The Conde Nast Group's publications include Vogue, GQ, Conde Nast Traveller and Architectural Digest.