Pepsi MTV Indies Readies for Live Events

By afaqs! news bureau , afaqs!, New Delhi | In Marketing | August 14, 2014
It has partnered and launched properties to extend the Indie experience to consumers on ground.

Starting today Pepsi MTV Indies will be launching two new live properties, a multi-city gig series titled Pepsi MTV Indies Ribbit in association with Blue Frog and Pepsi MTV Indies Live@College that will celebrate the Indie scene across colleges.

Pepsi MTV Indies Ribbit is a monthly series of gigs where several bands will be performing. This week it will be The Supersonics, a Kolkata-based rock n roll band, which will launch a new music video and documentary about the creation of their album titled, 'Heads Up'. The other performing band will be Parvaaz, a Bangalore based rock band.

Sumeli Chatterjee

The college festival season will kick off with the live gig at Umang 2014 - the much celebrated college festival organised by the Narsee Monjee College in Mumbai. It will take place on August 16, 2014. Bands such as Spud In The Box and Swarathma will be performing at the event.

Pepsi MTV Indies has also tied up with the Ziro Festival of Music which is in its third edition and is hosted in Arunachal Pradesh. The festival will be a unique blend of the best homegrown music from India. The association aims to provide a platform for young, unexplored musical talent across the country to showcase their musical genius.

Explaining the nature of these live offerings, Sumeli Chatterjee, head, marketing, MTV India and Pepsi MTV Indies, says, "Through Pepsi MTV Indies Ribbit, Pepsi MTV Indies Live@College and our association with Ziro Festival of Music, we are bringing the indie side of life closer to where our audiences are. Through these live associations, we are looking forward to collaborating with the artists, crowd sourcing acts on stage, celebrate new talent and create a whole lot of fun indie experience along the way. "

Pepsi MTV Indies already exists on TV, digital and radio platforms. It is now attempting to take the Indie experience on ground. Pepsi MTV Indies claims to reach 20 million viewers across the country through its TV channel. It has also launched a specially designed app and website ( that facilitates music discovery, associated with a radio channel - Radio One 94.3 GM - for an exclusively indie music show and is now all set to bring the whole experience alive for people to participate in.

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