GEC Watch: Zee TV is the biggest gainer in Week 33

By afaqs! news bureau , afaqs!, Mumbai | In Media Publishing | August 22, 2014
Viewership improved for Zee TV's fiction shows. Jodha Akbar, Kumkum Bhagya and Qubool Hai become part of 'top 10 shows' list.

Zee TV, the Hindi general entertainment channel from Zee Entertainment Enterprises, turned out to be the biggest gainer of week 33 of TAM as it added 38472 GVTs to gross 453012 GVTs in the week. Three of its leading fiction shows - Jodha Akbar, Kumkum Bhagya and Qubool Hai - made it to the 'top 10 shows' list.

Comedy Nights with Kapil

Taarak Mehta Ka Ooltah Chashmah

Diya Aur Baati Hum

Star Plus remains the leader in the genre, despite losing eyeballs. Star India's flagship channel registered 688618 GVTs in the week ended August 16, compared to 711648 GVTs in the previous week.

According to TAM data (HSM, C&S, 4+), at No. 3 is Colors that clocked 410774 GVTs in the week, up from 403053 in week 32 of TAM. It is followed by Star Plus' younger sibling, Life OK, which recorded 301994 GVTs - down from 311640 in the last week.

Multi Screen Media's two Hindi GECs Sab TV and Sony Entertainment Television occupy the next two spots with 278215 GVTs (last week 277018) and 262647 (last week 278432). Zee Anmol is next with 71631 GVTs (last week 74977). Star Utsav closed the week with 78393 GVTs (last week 78967), Zindagi with 26194 GVTs (last week 25508) and Sahara One with 15106 GVTs (last week 15106).

A look at the shows...

The top three shows in the chart are from Star Plus' stable - Diya Aur Baati Hum (10696 TVTs), Saathiya Saath Nibhana (9455 TVTs) and Mahabharat (8504 TVTs).

The next two are from Zee TV - Kumkum Bhagya (8013 TVTs) and Jodha Akbar (7544 TVTs). At No.6 is Star Plus' Yeh Rishta Kya Kehlata Hai that notched 5945 TVTs in the week. It is followed by Colors' Comedy Nights with Kapil that closed the week 6847 TVTs.

At No.8 is Qubool Hai that recorded 6216 TVTs followed by Colors' Sasural Simar Ka that ended the week with 6193 TVTs. The tenth spot is occupied by Star Plus' Yeh Hai Mohabbatein that fetched 5945 TVTs.

For the record, the figures mentioned are TVT figures. TVT is television viewership in 1000s (TVR in 1000). It is the average number of individuals in '000s that are available at any given minute of a programme/day part that is under consideration. It captures growth in TV audiences in the country in absolute numbers. The TVR system, in contrast, works on percentages.

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