Leo Burnett India has announced the appointment of Antony Rajkumar as planning head, Leo Burnett Delhi. He will work closely with Rajeev Sharma, national brand planning head to lead strategic planning and brand management.
Samir Gangahar, executive director, Leo Burnett Delhi states, "I am delighted to have Antony on board. As a genuinely integrated thinker I see him adding tremendous value to our clients' businesses and the agency itself."
Adds Rajkumar, "Planning's focus here is in finding purpose for products and participation from people to engage with that purpose. Humankind, the agency's global philosophy and approach, which I personally connect with, provides a great context to doing that. The simple metric to measure this would be the impact of our work on our client's business results. And the work I am referring to is not restricted to a 30-seconder and a full page print."
Rajkumar joins Leo Burnett from JWT where he was VP and strategy planning director since 2011. During his tenure there, he was part of the WPP Blue Hive leadership team on the Ford Motor Company relationship for the region. He began his career in planning with MAA Communications in 2004 as branch manager and was soon promoted to vice president - Strategy & Planning. He then moved to Equitor Management Consulting as regional director before moving to JWT in 2011.
Leo Burnett India works with brands like McDonald's, Complan, Glucon D, Thums Up, Maaza, Perfetti, Tide, Whisper, Samsung, Tata Capital, Tata Salt, HDFC Life Insurance and Bacardi.