Ten Sports bags broadcast rights for 2018 Commonwealth Games

By afaqs! news bureau , afaqs!, Mumbai | In Media Publishing | August 25, 2014
The games will be held on Australia's Gold Coast from April 4-15, 2018.

Rajesh Sethi

Michael Hooper

Ten Sports has acquired free-to-air and payTV subscription television rights, plus those for new media (incorporating Internet and mobile) and radio for the 2018 Commonwealth Games across a territory that includes India, Afghanistan, Bangladesh, Bhutan, the Maldives, Nepal, Pakistan and Sri Lanka.

Ten Sports had aired this year's edition at Glasgow. Says Rajesh Sethi, Global CEO, Ten Sports, "After the enormous success of Glasgow 2014, we are happy to extend our partnership with the Commonwealth Games Federation for the 21st edition. The ever increasing Indian participation and success at these Games is very encouraging and we at Ten Sports will continue delivering the best of action from the 17 sporting disciplines in the coming years, which will serve as great build up to the Commonwealth Games 2018."

Michael Hooper, CEO, Commonwealth Games Federation adds, "This arrangement, coming as it does on the heels of the CGF's deal announced earlier this week with Australia's Seven Network, is testament to how popular the Commonwealth Games brand has become across the world."

For Glasgow 2014, Ten Sports had given multi-channel coverage of the games along with in-depth studio analysis and build up shows to educate audiences about the sporting disciplines and medal prospects.

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