Advertising technology provider, Ozone Media has forged a partnership with AppNexus, an independent advertising technology company, to expand its global presence. The tie-up will address the needs of the middle market advertising community by providing technical expertise for delivering real-time creative and cross-platform access to programmatic advertising inventory.
Headquartered in Bengaluru, Ozone Media, a programmatic advertising (buying and selling online advertising using technology) player and delivers more than one billion impressions daily in display advertising. The partnership with AppNexus will enhance its ability to provide world-class technical expertise for delivering real-time creative and cross platform access to programmatic inventory. It will also give the company greater exposure to AppNexus' global platform, allowing it to expand into new geographies.
"The real time optimization of programmatic buying and selling is crucial to driving results for today's digital ad campaigns. However, tapping into this capability can be a challenge, especially for middle market advertisers," says Kiran Gopinath, founder and CEO of Ozone Media. "With Adadyn, our goal is to provide the best end-to-end programmatic platform with a specific focus on delivering the right message to the right audience in the most appropriate time and context."
"Programmatic advertising is growing rapidly in the APAC region," states Michael Rubenstein, president, AppNexus. "By working closely with Ozone Media to simplify the inventory buying and campaign retargeting processes, we are accelerating that growth by making programmatic advertising accessible to the middle market advertisers community."First Published : August 27, 2014