Ozone Media partners with AppNexus to expand global presence

By afaqs! news bureau , afaqs!, New Delhi | In Advertising | August 27, 2014
The tie-up will provide technical expertise to the middle market advertising community.

Advertising technology provider, Ozone Media has forged a partnership with AppNexus, an independent advertising technology company, to expand its global presence. The tie-up will address the needs of the middle market advertising community by providing technical expertise for delivering real-time creative and cross-platform access to programmatic advertising inventory.

Headquartered in Bengaluru, Ozone Media, a programmatic advertising (buying and selling online advertising using technology) player and delivers more than one billion impressions daily in display advertising. The partnership with AppNexus will enhance its ability to provide world-class technical expertise for delivering real-time creative and cross platform access to programmatic inventory. It will also give the company greater exposure to AppNexus' global platform, allowing it to expand into new geographies.

Kiran Gopinath

Budget-conscious advertisers will now have access to Adadyn, Ozone Media's end-to-end platform for generating dynamic creative content and executing programmatic media buys. Working with AppNexus, Ozone designed Adadyn to simplify the complicated technology stack that currently exists for delivering real time creative and cross channel media buys. The platform will offer a desktop display as well as mobile and social targeting capabilities, offering advertisers an end-to-end programmatic buying experience across multiple formats.

"The real time optimization of programmatic buying and selling is crucial to driving results for today's digital ad campaigns. However, tapping into this capability can be a challenge, especially for middle market advertisers," says Kiran Gopinath, founder and CEO of Ozone Media. "With Adadyn, our goal is to provide the best end-to-end programmatic platform with a specific focus on delivering the right message to the right audience in the most appropriate time and context."

"Programmatic advertising is growing rapidly in the APAC region," states Michael Rubenstein, president, AppNexus. "By working closely with Ozone Media to simplify the inventory buying and campaign retargeting processes, we are accelerating that growth by making programmatic advertising accessible to the middle market advertisers community."

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