As a part of the rejig, Saurabh Bhatia, who co-founded Vdopia in 2007 and has since been as its chief business officer, was appointed chief executive officer, succeeding Srikanth Kakani (also a co-founder) who becomes the company's chief technology officer, a new position. Chhavi Upadhyay, another co-founder, who has served as chief operating officer, becomes Vdopia's president, another new position.
As Vdopia's CEO, Bhatia will have global responsibilities for driving the company's growth and vision, leading the company's strategy, defining the product road map and be in charge of overall revenue growth.
He has over 10 years of sales and business development experience. Prior to co-founding Vdopia, he held executive positions at Maxcellence, Peak Performance Solutions and Insways Software. Bhatia holds a degree in Industrial Engineering from the Indian Institute of Technology, Delhi.
As Vdopia's first CTO, Kakani will oversee the development, implementation and growth of Vdopia's technology vision. This includes strengthening the core technology of .VDO, Vdopia's proprietary ad format, launching and building a mobile video marketplace, development of big data targeting engines and Vdopia's approach to native advertising.
Upadhyay, as the company's president, will provide leadership and direction to human resources, legal, accounting and finance in addition to her current responsibilities of global operations and business development. "Under Srikanth's direction, Vdopia served video ads to 63 of the top 100 Ad Age advertisers and expanded globally, opening up offices in nine countries. Building on the momentum set by him, we aim to innovate with greater speed, efficiency and capability in a fast-changing world," comments Bhatia.
Vdopia Inc. is a privately held, venture-backed company headquartered in Silicon Valley. Vdopia had raised $3.4 million in a Series B round of funding in December 2012. It had previously raised $4 million from Nexus Venture Partners in October 2009, following an undisclosed seed round from the same fund in December 2008.