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GEC Watch: Star Plus at the top

By afaqs! news bureau , afaqs!, New Delhi | In Media Publishing | August 29, 2014
Even though the numbers for Star Plus have fallen in week 34, compared to week 33, the channel has managed top the show.

Star Plus, the Hindi GEC has turned out to be the leading channel despite losing some eyeballs in week 34. According to the TAM data (HSM, C&S, 4+), the channel fell from 688,618 GVTs to 559,230 GVTs. Even so, three of its shows made it to the top 10 shows list. These included Diya Aur Baati Hum, Saath Nibhana Saathiya and Yeh Rishta Kya Kehlata Hai.

Diya Aur Baati Hum

Jodha Akbar

Qubool Hai

Taarak Mehta Ka Ooltah Chashmah

Zee TV was second with 464,660 GVTs. The channel fared a little better from week 33 where it garnered 453,012 GVTs. Four of its shows, Jodha Akbar, Kumkum, Jamai Raja and Qubool Hai made it to the top 10 shows list.

Spot No. 3 was bagged by Colors TV with 376,579 GVTs, though the numbers fell from 410,774 GVTs in week 33. Two of its shows were in the top 10 list that included Comedy Nights with Kapil Sharma and Sasural Simar Ka.

Rank No 4 was bagged by Sony TV, which ended the week at 366,282 GVTs. The channel did fairly well this week, rising from the 262,647 GVTs that it recorded in week 33. KBC Grand Premiere was at the top of the shows list in this week.

The fifth spot was bagged by Sab TV, which gathered some more eyeball and ended the week at 287,686 GVTs. At the end of week 33, Sab was at 278,215 GVTs. Taarak Mehta Ka Ooltah Chashmah was the only show from the channel that got into the top 10 list.

Top Shows of the week

The top show for week 34 was Sony TV's KBC Grand Premiere (8,956 TVTs). Following it were the two Zee TV shows, Jodha Akbar (8,949 TVTs) and Kumkum (8,093 TVTs). The next two were from the Star stable - Diya Aur Baati Hum (7,343 TVTs) and Saathiya Saath Nibhana (7,149 TVTs).

At fifth position was ZEE's Jamai Raja (6,688 TVTs) while the sixth position went to Comedy Nights with Kapil from Colors (6,521 TVTs). Zee's Qubool Hai was at No. 7 (6,194 TVTs) while Taarak Mehta Ka Ooltah Chashmah from Sab TV came in at No. 8 (6,156 TVTs).

The next two spots were occupied by Colors' Sasural Simar Ka (6,060 TVTs) and Star Plus' Yeh Rishta Kya Kehlata Hai (5,942 TVTs).

For the record, the figures mentioned are TVT figures. TVT is television viewership in 1000s (TVR in 1000). It is the average number of individuals in '000s that are available at any given minute of a programme/day part that is under consideration. It captures growth in TV audiences in the country in absolute numbers. The TVR system, in contrast, works on percentages.

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