Anuja Chauhan, the former creative hand at JWT, who gave the memorable "Yeh dil maange more" proposition to the brand Pepsi has rejoined the agency as creative consultant. She quit JWT to pursue her literary passion and authored three books - Zoya Factor, The Battle for Bittora and The Pricey Thakur Girls - along the way.
Speaking on her return, a beaming Chauhan says, "It is exciting to come back to JWT. A lot of people have worked on the PepsiCo account and it is good to see the brand standing tall today. However, we plan to take it a notch higher with the Power of One concept and a dedicated team assigned for the brand."
Chauhan's first campaign post her return to the agency was the digital initiative #BackToSchool. Released on July 25th, the digital video has garnered 1.6 million views on YouTube. JWT has had the Pepsi account for the last 25 years.First Published : September 01, 2014