Sony Launches Asian Paints 'Har Ghar Kucch Kehta Hai' - 2

By afaqs! news bureau , afaqs!, Mumbai | In Media Publishing | September 09, 2014
The first edition of the show was aired on Colors last year. The BBC Worldwide India show now airs every Sunday at 7.30 pm.

Asian Paints Har Ghar Kuch Kehta Hai promo

Gaurav Seth

Amit Syngle

Myleeta Aga

Sony Entertainment Television seems to be strengthening its content portfolio. Soon after launching the Amitabh Bachchan-hosted 'Kaun Banega Crorepati' and a "male centric" show titled 'Hum Hain Na', the latest entrant in the list is the second season of Asian Paints Har Ghar Kuch Kehta Hai.

The show, produced by BBC Worldwide India, launched last year on Colors. The property in the second edition has moved channels and now airs every Sunday at 7.30 pm. Hosted by Vinay Pathak, the series will yet again take celebrities from various walks of life, back to their special childhood home to relive their memories.

Based on the format 'The House That Made Me', Asian Paints Har Ghar Kucch Kehta Hai Season 2 will feature one celebrity every episode who comes from a humble background and has successfully carved a niche for themselves through sheer talent, hard work and determination.

The seven part series will feature prominent celebrities like Olympic Bronze medalist Mary Kom, legendary Bollywood villain Prem Chopra, popular singer Kailash Kher, choreographer Terence Lewis and cricketer Virender Sehwag. Gaurav Seth, senior VP and head - marketing, SET says, "The show is a mix of nostalgia and heart-warming stories where celebrities relive their childhood days with Vinay Pathak. We are confident the viewers will enjoy watching these very interesting stories."

According to Amit Syngle, president, decorative business unit, sales, marketing and technology, Asian Paints, the second season builds on the format from last year and introduces viewers to seven new celebrities and their homes which helped them start off on their path to success. "The beauty of each home is evinced by the memories, people and stories which it has helped shape. Like last season, Asian Paints has left a small surprise in each of these celebrity's home," Syngle adds.

Says Myleeta Aga, senior VP & general manager India and content head Asia, BBC Worldwide, "With so personal a subject matter, it was extremely important to shoot the series in a sensitive, evocative and heartwarming manner. We look forward to bringing this content to Sony's audiences and working with the Asian Paints team to build an enduring property over seasons to come."

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