GroupM ESP Finds Sponsors for Champion's League T20

By afaqs! news bureau , afaqs!, New Delhi | In Marketing
Last updated : September 10, 2014
The 'Title Sponsorship' and 'Central Associate Sponsorship' have been awarded to Oppo Mobiles and Birla White respectively.

GroupM ESP, the sports, entertainment and content arm of GroupM, has facilitated key deals for the upcoming Champions League T20 2014. ESP Mumbai and ESP Delhi have offered the 'Title Sponsorship' to Oppo India and Central Associate sponsorship to Birla White respectively.

Vinit Karnik

Commenting on this Vinit Karnik - national director, sports and live practice, GroupM ESP, says, "T20 cricket is the most preferred and popular format of the sport. Post IPL, audience has not seen much of this format and is waiting to see some competitive T20 cricket. CLT20 marks the beginning of the festive season in India when brands need clutter-breaking and engaging platforms to occupy the consumer's mind space. We are confident that the league will help brands achieve their desired marketing communication objectives."

Commenting on the association, Tom Lu, CEO, Oppo Mobiles India, says, "We are sure, with OPPO Champions League T20, more and more Indian users will get to know about our brand, the technology and the experience our smart phones deliver." Kedar Rele, general manager, marketing services, UltraTech Cement (which manufactures Birla White), says, "In India 'Cricket' is next to religion and CLT20 offers a unique platform to reach out. Whenever consumers' think of painting or any interior beautification, our brand should be top of the mind. CL T20 will help us drive this."

The CLT20 will start on September 13 and end on October 4. The tournament will see participation from Mumbai Indians (India), Chennai Super Kings (India), Kolkata Knight Riders (India), Kings XI Punjab (India), Perth Scorchers (Australia), Hobart Hurricanes (Australia), Sunfoil Dolphins (South Africa), Cape Cobras (South Africa), Lahore Lions (Pakistan), Northern Districts Cricket (New Zealand), and Southern Express (Sri Lanka).

First Published : September 10, 2014
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