In his new role, his responsibilities will include providing strategic direction, creating new opportunities in the market, paving the roadmap for the overall businesses of NewsX, while also being responsible for revenue management and pursuing innovative revenue models for ITV Network as part of the Network's growth strategy.
Adds Arora, "Having someone of Sanjay's calibre leading our monetisation effort is well-timed for the company and will directly benefit our advertisers and clients.
With his outstanding track record, result-oriented approach and deep understanding of the advertising ecosystem, the future is looking robust and exciting for us."
On his new role, Dua says, "I have watched ITV Network's impressive strides through innovative programming and in building a unique content network that is clearly unmatched in the marketplace. The company is in a perfect position to dramatically expand in the market and I'm thrilled to take on this role and be a part of the team.
Dua, an industry veteran has exhaustive market experience, and brings with him formidable credentials and a wealth of knowledge. In the past, he has been part of launches like CNN-IBN, IBN7, IBN-Lokmat, and History-TV18 at Network18, where he was CEO - Network18 News Media and managed the advertising sales of CNBC-TV18, CNBC-Awaaz, CNN-IBN, IBN7 and IBN-Lokmat and History TV18.
His career includes stints at Walt Disney and Bennett, Coleman & Co, ESPN, Sahara and Hallmark. Before joining Network18, Dua was the national sales head for Zee News Network. He is a management graduate from Lucknow University and holds a management degree from Mudra Institute of Communications, Ahmedabad (MICA)