DDB Mudra North has bagged the creative mandate of Shri Lal Mahal Group following a multi-agency pitch. With a legacy spanning over a century, Shri Lal Mahal Group is one of the largest exporters of basmati and non-basmati rice from India. It also processes and sells pulses, tea, spices, soyabean and sugar. Other prominent products of the Group are detergents, cement, steel scrap, iron ore, timber, bauxite, diamond and gold.
Says Vandana Das, president, DDB Mudra North, "It's a delight to be partnering Shri Lal Mahal, a client with a rich legacy. We look forward to partnering them into taking this brand on a growth path with a communication package that would be much noticed." Adds Sambit Mohanty, creative head, DDB Mudra North, "It is a big responsibility and we look forward to creating some really memorable communication."
Shri Lal Mahal Group was established in 1907. From its modest beginnings as a small business house, it has grown into a large multinational conglomerate. It exports Basmati rice to Europe, the US, Canada, Australia, South East Asia and West Asia.
DDB Mudra North's client roster includes Dabur, Wrigley, Mother Dairy, India Yamaha, Carrier Midea, Bata, Marico, GPI, Experion and Cisco.