Big data company, Crayon Data has appointed Lakshmi Narasimhan to lead and enhance the company's mobile and data transformation offerings. With close to 20 years of media marketing experience, Narasimhan was previously the CEO of Network18 digital (Web18). Before that, he was leading GroupM's Central Trading Group during the company's early days in India.
Speaking on his new role, Narasimhan states, "The future of marketing lies in being mobile and digital. Crayon Data, in a very short time, has shown eminent growth within this space. I am delighted to come on-board and deliver on the company's vision of being the most valued business partner for all its customers."
Narasimhan will also be front ending Crayon Data's recently announced partnership with Mindshare, to develop the latter's adaptive marketing offerings in Asia-Pacific region. Forged in August this year, the Mindshare-Crayon partnership is aimed at greater adaptive solutions for marketers, providing an ability to not only identify different consumer profiles and segments, but to also target and track those profiles across a complex range of media channels, including social media and video.
Crayon Data was founded to 'simplify the world's choices'. The platform helps enterprises to connect their internal data with unstructured data outside, including social media. By connecting multi-dimensional data the platform provides richer and more intelligent data-led decisions to its clients. Crayon Data has its headquarters in Singapore and its key development centre is in Chennai.